Before we deep dive into all the exciting innovation that you will experience on the Internet in 10 years, let’s clarify that the Internet and the Web are not the same thing. The Internet is a NETWORK, and the advances in Internet use will involve network-related innovations (5G, pervasive networks, IPv6)[1]. The WEB is the content served over the Internet. In newb-speak, it’s the websites. In this article I shall focus on the changes in the WEB that will occur within 10 years.

Let’s envision 2027. The number of mobile users of the Internet is steadily growing and will exceed the desktops users[2]. Web designers will need to start focusing on the mobile version first and optimize for the desktop later. IoT, wearable technologies and self-driving cars will create demand for a wider range of target devices, so it’s safe to assume that new website platforms will be developed to support new devices.

The future of the Web is linked to the trends in cloud computing, Artificial Intelligence and nanotechnology. The next decade will see the boom of the next-generation Web 3.0 and the golden age of the Cloud.

Web 3.0

Web 3

When Web 2.0 became the standard in the 2000s it allowed users to generat their own content. An example of this feature is when you comment on a photo in Facebook. It dynamically updates HTML code of the website.

What’s the next design practice that will enhance in websites? Imagine a website that KNOWS you. A web that is essentially unique for every user. Web 3.0 is often called the ‘semantic web’. The World Wide Web Consortium (W3C) identified the future web as a ‘web of data’[3]. This means that the data across different websites, devices and vendors will be synchronized using common frameworks and databases. The search engines will become more sophisticated using A.I. and deep learning. This means that instead of scanning web pages for your keywords the search engines will understand the semantics and context of your search request.

‘Cloud’ as a New Synonym for the Internet

The consumer market has only scratched the surface of Cloudization. The next-gen Internet will be a cloud itself. Moreover, to keep up with increasing cloudization, hardware will have to change.  The change in hardware components will be a result of Moore’s Law coming to its end.

The number of transistors that can be placed on an integrated circuit has become more difficult due to high costs associated with it and laws of physics[4]. Computers will have to be revolutionized in order to keep improving. The easiest way to solve this is to fundamentally change the way we use computers – literally move the desktops to the CLOUD.

In 2017, inspired by virtualization and cloud technologies, I launched my tech startup Heraldic and released a new Desktop-as-a-Service web app called MEA (Mise En Abyme Cloud Computers). Using the old ‘mainframe’ approach with modern UX design, MEA streams virtual cloud desktops to the end user’s web browser. To the end user MEA is a computer within a computer. This phenomenon effectively blends the web, the operating system, the hardware and graphics by virtualizing an entire computer system and serving it over a web page. This merger means that MEA brings to life the innovations of the next-gen web including integration between systems and cross-application compatibility. This makes MEA website www.Heraldic.Cloud the world’s first true Web 3.0 website. Hardware- and platform-independence allows the end user to choose their own device to access a cloud desktop. As long as the user’s physical device has an Internet browser the local hardware does not play a big role in the process because all computation/rendering is done on the cloud desktop. The user’s device is merely a screen with I/O devices. This allows to run complex applications on a device that acts as a thin client.

It is predicted[5] that by 2018 ninety percent of technology users will have unlimited and free online cloud storage. This advancement is achieved by the lowering costs of hard drive data storage per gigabyte. This will allow mankind to store and access our files in the secure, vast and free cloud. Much like the email offers unlimited storage sponsored by advertisers.

This trend, paired with the growth of the number of the users of the Internet, created a spike effect in user data creation, more data is being uploaded every day. Provided the global population will reach 7.5 billion people in 2020, the number of Internet users will grow to almost 5 billion[6]. This means that the vast majority of all data ever created will be uploaded over the next few years.


As hardware and the Web are merging together, the dawn of Web 3.0 is inevitably coming. A semantic web is only one side of the next version of the Internet, MEA Cloud is another key modification that makes it possible to blend hardware, operating system, graphics and Web.

[1] http://www.futuretimeline.net/21stcentury/2020.htm#mobilestandard

[2] http://bgr.com/2016/11/02/internet-usage-desktop-vs-mobile/

[3] https://www.w3.org/2001/sw/

[4] https://blogs.nvidia.com/blog/2017/05/10/live-jensen-huang-gpu-technology-conference-2017/

[5] http://www.businessinsider.com/21-technology-tipping-points-we-will-reach-by-2030-2015-11/?r=UK&IR=T/#90-of-the-population-will-have-unlimited-and-free-data-storage-by-2018-1

[6] http://www.futuretimeline.net/resources/computers-internet.htm#internet-users

Mise En Abyme Rises At NVIDIA GTC2017

The cloud hype Mise En Abyme is growing at an explosive rate since Heraldic introduced the MEA mobile app in January 2017. The cloud desktop beamed to a smartphone has now attracted the attention of the tech giants at Nvidia’s annual exhibition GPU Technology Conference.  This year, among other areas, GTC focused on Virtual Reality (with presenters like Virtual Radiology), Artificial Intelligence/Deep Learning (H20) and Driverless Cars (NVIDIA itself). From booths to posters and from sessions to instructor-led labs, GTC sets the standards for the research of high-tech that makes use of GPUs. Some of this high-tech is just emerging, like Automotive Network Tools (Intrepid Control Systems, Inc). Think of GTC as an event where you get to try demos of games, software or beta tests before they go mainstream.  Hundreds of new products were revealed this May in Silicon Valley.

In The Course Of Last 30 Years We’ve Improved Microprocessor Performance By Nearly A MILLION Times. 1,000,000 Times! Nothing In Society Has Improved By A Million Times And Everything In Society Has Been Made Possible Because Of This Fundamental Advance.

Jensen Huang, CEO of Nvidia

Heraldic at GTC 2017

HEraldic Clouds poster at NVIDIA GTC 2017

The poster reads: Phase I: Free public beta. From April 2014 to August 2014 we developed a technical prototype for a Web Development class at Valencia College In April2015 we ran our first public beta test. In Fall of 2015 we started our second beta and in 2016 it became the free demo (MEA Newbie service) We used an open-sourced program Guacamole as our app server to provide remote desktop connections via a web browser. Our infrastructure uses AWS. It consists of: 1. Web server, 2. App server 3. Virtual machine running meaOS. Phase II: Personal cloud DaaS. Unlike other cloud services, with MEA you host not only your files, but computing power and the operating system. As hardware and the Internet are merging together, the dawn of Web 3.0 is inevitably coming. A semantic web is only one side of the next version of the Internet, MEA is another key modification that makes it possible to blend hardware, operating system, graphics and TCP/IP. This is made possible by the advancements in 1. GPU technology (Nvidia GRID and Elastic GPU feature of AWS) 2. Broadband/cellular Internet speed increase. Phase III: Virtual hardware as a service. We are developing an additional feature that will enhance a user’s physical device with cloud hardware. The feature will use a VPN connection between a MEA cloud desktop and a client device. Then the OS will recognize the device’s remote storage as a locally attached partition. The CPU, GPU and RAM will work seamlessly to execute software installed on the remote drive. MEAOS: In addition to being a cloud gaming DaaS, MEA features a fiber-optic gigabit internet speed and a Linux-based meaOS.

Mise En Abyme’s glass-and-mirror themed poster was the only research artwork in graphics virtualization category that was featured by Nvidia this year. Artem D, the CEO of Heraldic, revealed his research at the extravagant poster reception.

The first of the Three Phases of MEA is the free cloud desktop project. The free edition, christened Newbie, has been in production since January 2017 and has been a phenomenal success, however Heraldic planned something far greater than bringing the industry-standard DaaS service to the public. The next Phase of the project is a GPU-accelerated gaming cloud supercomputer. The new edition called Eleet (from the internet-slang “eleet hacker”) is projected for a release in late 2017. Eleet will be making use of Nvidia GRID technology (Tesla M60 GPUs) to render the virtual desktop and the apps installed on the virtual desktop. This is a dangerous path only Heraldic was brave enough to pursue. A Bring-your-own-games approach is seen as a security violation to giant corporations, but the startup Heraldic sees it an inevitable evolution if gaming. This a game changer, essentially Eleet moves your gaming rig to the cloud with the privilege to download and install any PC game, mod, trainer, SDK, even edit the game’s files, ergo creating a full sense of ownership, enabling gamers to do anything on their cloud PC that they would expect to do on a physical PC.

The predecessors of Eleet all have allowed only app virtualization and game streaming.  Nvidia GeForce Now, for instance, is great if you have a large Steam library, and LiquidSky offers many free AAA titles if you watch interactive ads. The gamer’s niche, however, is far from being conquered. Modders, old-school gamers and power gamers want the whole desktop experience.

NVIDIA GPUs are widely used in the enterprise for VDI and 3D workstations. Mise En Abyme Eleet introduced a way to utilize 3D-accellerated VDI for non-enterprise users.

But Artem sees yet another revolution of cloud GPUs. Phase III of Mise En Abyme: Virtual Hardware as a Service. Essentially VHaaS utilizes cloud GPU, CPU, RAM and networking for processing of data stored on a local physical storage medium – forwarding the hard drive to an Eleet virtual desktop and beaming back the freshly rendered image. This Cloud-in-Reverse approach is the first to offer physical possession of end-user’s data while performing all data processing on the server side.

The VHaaS feature of Mise En Abyme is hinted to be called ‘Nebula Computing’, on analogy with ‘cloud computing’ but of a more astronomical scale.

As you see Heraldic is brewing some innovative gizmo. GTC2017, in the word of Artem D, was “a life-changing experience. After attending GTC2017 we at Heraldic are going to explore new horizons, particularly cloud VR”.

Monday: Poster Reception

Tuesday: Cloud VR and a huge 3D Scanner


Wednesday: The Keynote and GTC Party

Thursday: Jensen Huang made an appearance at the end of the exhibition

Heraldic Helped Write Cloud+ Questions

CloudPlus Logo
The vast and infinite Cloud keeps scaling up, and unless the planet is hit by a massive Solar flare the Cloud industry is here for good. Like the Industrial Revolution before it, the Cloudization is welcomed by the masses for its advantages and feared by the skeptics. One fact is undeniable: the IT pros need to know the nuances of various cloud services as much as the essentials of networking, software and hardware.

This is when Cloud+ exam comes into play. The CompTIA Cloud+ certification currently covers competency in cloud models, virtualization, infrastructure, security, resource management and business continuity. The first Cloud+ exam was introduced in October 2013. As the Moore’s Law rapidly changes the Industry, Cloud+ is undergoing an update as of 2017.

Who wrote Cloud+ questions?

  • Paul Dackiewicz, Erik Cass, Maddy Chandra, Grant Keiser, Graeme Vermeulen, Román Lozano, Artem Dmitriev, Satish Bantanahal, Tom Castellano, Arron Stebbing

A handful of the Industry’s elite professionals, called Subject Matter Experts (SMEs), were selected to aid CompTIA in the development of questions for Cloud+. Artem D, Founder and CEO of Heraldic was among those invited to extend their cloud expertise to develop questions. During two workshops in March and April in Downers Grove, IL, a suburb of Chicago, Artem had the honor of working with some of the brightest professionals in the Industry from all over the world.

Cloud+ is not a vendor-specific exam, and SMEs come from diverse cloud technology backgrounds, public and private alike. A number of SMEs are VMware certified vExperts. Among them are Graeme Vermeulen, a British solutions architect at Daisy Group, and Arron Stebbing, a Partner Enablement Specialist at rhipe from Australia.

Many SMEs are AWS users, including Heraldic’s CEO Artem Dmitriev, Román Lozano, an AWS Certified Cloud Solutions Architect at Softtek from Mexico and Erik Cass, a Senior DevOps Engineer at ARMA Global from Florida.

Many SMEs represented enterprises with an established name. Among them are Cornelius Heck from a large consulting company Deloitte, Marcin Lubojanski from a financial services company ING Services Polska and Satish Bantanahal from the software giant Oracle.

SMEs from smaller companies included Artem from the developer of MEA Cloud Computers service Heraldic Clouds and Grant Keiser from Iowa-headquartered Syncbak.

The full list of current CompTIA’s SMEs can be found here: https://certification.comptia.org/get-involved/become-a-subject-matter-expert/current-smes

Why ‘learn’ Cloud?

SMEs at dinner generously hosted by CompTIA

One often thinks of large enterprises when it comes to Cloud administration. However any start up or freelancer can avoid massive upfront investments by using any public cloud. Additionally, the cloud enables you to grow faster and easier. You might ask if the cloud model is so much better then why is it that not everybody is in the cloud yet? The answer is because not every IT department is staffed with pros who know how to provision cloud infrastructure.

How to ‘learn’ Cloud?

The best way to learn the ways of the Cloud is to…USE the Cloud. Heraldic Clouds started with a very limited budget and minimal cloud skills. It cost us nothing to create an account and after a couple of years of playing with it we built a robust infrastructure and leveled up our cloud administration skills. Anyone with Internet access can get hands-on experience with cloud infrastructure and learn from tutorials.

Below are some of the major cloud vendors’ websites that can help you get started, and most of them offer free products or trial versions:


In the Clouds…literally.

There Is No Cloud, It’s Just Someone Else’s Computer